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Traditional Media Scheduling Nuances

Television Scheduling

Television Telmar Imports

Television schedules can be populated using Telmar import files.

  1. From the schedule page, select the schedule's options menu ( Option Icon.png ), choose Import Data, and select the appropriate import data type.
  2. Upload the Telmar .csv file from the local computer and select Proceed.
  3. In the Import Data pop-up, populate the following fields:
    • Import Type: Telmar
    • Medium Type: Television
    • File: Select the Telmar .csv file to upload
  4. Select Proceed to start the import.

Once the file has been successfully imported, MEplan performs the initial calculations and makes schedule exports available for download. NAV continues to perform calculations in the background.

The MEplan–MEvision synchronisation status is displayed in the top-right corner of the screen:

  • Orange: Synchronisation in progress 

  • Green: Synchronisation complete

Total billing values update automatically and can be viewed in both local currency and client (selling) currency.

Importing a Telmar file automatically schedules all associated slots and bookings, including discounts, ratings, and target market data.

Telmar files may be re-imported multiple times once MEvision synchronisation is complete. If changes are made to the .csv file, re-importing will override the previous import. Any manually created plan lines will not be removed, and totals and schedules will update accordingly.

Television CPP Deals, Ratings, and Target Markets

CPP Deal Configuration: The CPP (Cost Per Point) loading method is configured by an ITS Consultant. This configuration can be found in the system configuration table by selecting CPPDEAL in the Rating Calc Type field.

Loading CPP Deal Parent Lines

When scheduling a CPP deal television plan line:

  1. Select the CPP Loading checkbox on the parent line.
  2. Enter values for Rate Per Unit and Cost Per Point (BCY).

The Plan TVR value is calculated automatically by dividing the Rate Per Unit by the CPP.

Target Market Creation Prior to Scheduling

The Target Market on the parent line defaults to the Target Market defined on the plan but can be modified after plan creation. The Target Market on the parent line becomes the Primary Target Market in the Target Market table.

To manage Target Markets:

  1. Navigate to the Target Markets table from the parent line options menu (Untitled design (4).png).
  2. Additional Target Markets can be created by selecting the plus icon ( + ) completing the required fields, and saving the line.

If scheduling occurs after Target Markets have been created, child lines will automatically inherit the parent Target Markets. These can be viewed in the Ratings table of the booking.

Target Market Creation Post Scheduling

If additional Target Markets are required after scheduling has taken place:

  1. Navigate to the Target Markets table on the parent line and create the new Target Market.
  2. To apply the new Target Market to existing bookings, navigate to the Ratings table and select the plus icon ( + ) to create a new rating line.
  3. The newly created Target Market will be available in the drop-down list and will automatically populate the associated values.

All new scheduling performed thereafter will automatically include all Target Markets in the Ratings table.

OOH Scheduling

Scheduling with Sites

Out-of-Home (OOH) site cards, maintained as master data in MEvision, can be imported into MEplan using the Schedule with Sites functionality.

  1. From the OOH schedule, select the schedule's options menu ( Option Icon.png ) and choose Schedule with Sites.
  2. Available sites will populate and can be filtered using criteria such as:
    • Medium Type
    • Site Type
    • Site Owner
  3. Once filters have been applied, select Filter Sites to refine the results.

Select the required sites by ticking the checkbox on the left and choose Create Plan Lines to import them into the OOH schedule.

The selected sites will be added to the schedule simultaneously, along with all data associated with the site cards.

OOH Child Line Divisions

For OOH schedules, booking rates can be divided directly on the child line.

In the Rate Card view, enter a division symbol (/) before the rate value to create a division-based calculation for that booking.

OOH Packages

Ignore Quantity

When creating package-based plan lines where a specific site is not being used, the Ignore Qty option can be enabled to increase the delivery goal without impacting the rate or cost calculations.

  1. Create or load the package line.
  2. Increase the Qty value as required.
  3. Select the Ignore Qty checkbox.
  4. Save the line.

When Ignore Qty is enabled:

  • The Goal (Qty) value on the child line increases according to the quantity entered.
  • The rate and cost values remain unchanged.
  • This is useful for package deals where multiple units contribute to delivery but do not affect pricing.

Note: If a specific site is selected on the line, the quantity cannot be increased and the Ignore Qty option is not applicable.

Custom Fields for Package Lines

Additional custom text fields are available on both Media and Production layouts to support manually loaded lines that do not exist in the Site Card Master Data.

These fields allow users to capture additional information for plan lines when sites are not linked such as:

  • Site Reference Numbers
  • Height (M)
  • Width (M)

The custom fields will remain linked to the line and can be referenced throughout the planning process and will appear accordingly on the schedule export.

Linking Production Lines to Media Lines

Production schedules can be linked directly to media schedules, allowing production costs to be reflected against the associated media activity.

  1. Create both the Media Schedule and the Production Schedule within the campaign.
  2. Modify (Untitled design (4).png) the Media Schedule header and select the relevant Production Schedule look up to create the relationship between the two schedules.
  3. Create the required Production Plan Lines and link them to the appropriate Production Media Plan Lines within the schedule.
  4. Schedule the production booking on the child line as required.

Once the production lines have been linked:

  • Production costs will automatically be reflected on the related Media Schedule.
  • The combined values will be included in schedule calculations.
  • Linked production costs will also appear on exported schedule reports.

Linking Sites to Package Plan Lines

Sites can be linked to a package plan line to provide a detailed breakdown of the individual sites included within the package.

Adding Package Sites

  1. Navigate to the package plan line and select the options menu (Untitled design (4).png).
  2. Select Detail.
  3. Open the Packages tab.
  4. Select the options menu ( Option Icon.png ) and choose (+) Create Package Line.
  5. Enter the relevant site information and package line details.
  6. Select Save to add the site to the package.

Repeat this process for each site that forms part of the package.

Once saved, the package will display the associated sites, providing visibility of the individual locations included within the package booking.

Newspaper Scheduling

Newspaper Calculated Fields

For Newspaper scheduling, inline calculations can be performed on the parent line using the following formula:

Height × Column Width × Rate Per Unit

Once these values are entered on the parent line, the child line values will automatically update to reflect the calculated result.

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